"BARDENAS" SPRING-SUMMER 2025 CAMPAIGN

Gertrude’s latest campaign, shot by Bleu Mode against the arid backdrop of the Bardenas desert, channels the vibe of a futuristic western. Set between ochre hills and a vivid blue sky, the collection unfolds in bold contrasts—blending sporty references, campus energy, and unexpected glam accents. Suede boots, boxing shorts, and technical polos come together in a scene that’s both absurd and stylish. A daring visual narrative where each look asserts its identity with irony and precision.